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CREATE Diversity in Employment - Round 2 led by the CEED Charity Ltd

Logo for CREATE Diversity in Employment - Round 2 led by the CEED Charity Ltd www.bath.ac.uk/managediversity/index.shtml 

Description

trainees

Background

CREATE has been developing activities for employers, intermediaries and beneficiaries to tackle inequality and discrimination in the labour market for ethnic minorities. The project is led by CEED, a community organisation for BMEs. The Round One project identified that employers need more effective processes and systems to support positive action training (PAT) and other equality measures in general. Interactive Internet models are being generated for diversity management (DM) and PAT. These feature dropdown menus linked to resources, information and toolkits. The DM model has also been developed at transnational level to enable a more systematic exchange of products and good practice.

Aims

The essence of CREATE Diversity in Employment has been to provide activities that support employers in combating inequality and discrimination in employment towards ethnic minorities.

Objectives

To provide a systematic approach to combating racism and discrimination in the labour market in these main areas:

  • Development of a new webbased interactive model of diversity management for employers
  • Working with BMEs who are experiencing barriers in the labour market because of discrimination, including hard-to-reach groups, and in particular the development of intermediary services
  • New developments for positive action training 
  • Beneficiary-led activities to enable empowerment
  • Research and dissemination. 

Target groups

  • Individuals from BME groups
  • Employers, particularly from SMEs

Round

2

Round 1 to Round 2

CEED was the lead body for CREATE round 1. The evaluation of the round one partnership indicated that race cannot be looked at in isolation and that employers need more effective processes and systems to support both PAT (positive action training) and equality measures in general. Round Two has focused more specifically on how organisations plan for and manage diversity.

Lead partner

The CEED Charity Ltd >>
www.ceed.co.uk >>

Core partners

Diverse City Services >>
Exodus Training >>
Jobcentre Plus >>
Path (West Midlands) >>
Race for Opportunity >>
The Bridge Foundation >>
University of Bath >>

Transnational partnerships

Information for Transnational partnerships

Contact

Everton Barclay
The CEED Charity Ltd
everton@ceed.co.uk >>
Solomon Fubara
The CEED Charity Ltd
solomon@CEED.co.uk >>

End-dates

Action 2: 30 September 2007
Action 3: 31 December 2007

Equal theme

Ethnic minorities

Origins

ICT team

The CEED Charity Ltd was established in 1987 and is involved in training, advice and counselling, enterprise and other economic development initiatives aimed at ‘opening up opportunities’ for disadvantaged clients in the areas of employment, training and education.

Beneficiaries

BME groups
Total beneficiaries: 200 for Positive Action Training, 200 for ESOL training

Achievements

Objective 1. Development of a new web-based interactive model of diversity management for employers

The CREATE web site is live and demonstrates our models of best practice in diversity management and positive action. See www.bath.ac.uk/managediversity/index.shtml.

Objective 2. Development of intermediary services

Work carried out by partners Exodus, City Wide Learning, Easton Learning Zone and The Bridge Foundation has supported 261 trainees in English language training, computing skills and counselling services.


woman

Objective 3. New developments for positive action training

To date Ceed has recruited 58 trainees, who are all already on placement. PATH West Midlands has recruited 58 trainees, and Easton Learning Centre has provided placements for 29 trainees.


Objective 4. Empowerment of beneficiaries

The new assessment system for beneficiaries evaluates distance travelled and the development of soft skills. Partnership managers are currently using the ‘Rickter’ scale and the ‘Soft Outcomes’ tool to make these assessments. The positive action trainee forum has also continued to provide a strong basis for support and empowerment to the trainees. A series of guest speakers have provided motivation and inspiration.


man outside office

Objective 5. Research and Dissemination

Research into the effectiveness of the Rickter and Soft Outcomes tools continues, as trainees have yet to complete their traineeships. The final analysis will be disseminated to partners. We have designed and distributed postcards, brochures and fliers illustrating the web site and the two models. These have been given to stakeholders and interested organisations. Other methods of disseminating good practice have been seminars for organizations in Swindon, Bristol and Plymouth. With the help of our strategic partners RfO and Black South West Network we have presented the models to appreciative audiences.

Intended impact/ sustainability

The DP intends to have an impact on large private sector organisations such as IKEA and L'Oreal at chief executive level in order to influence recruitment, selection and training practices.

Scatter plot

ProcessX
PracticeXX
Product
Policy
CityLocalRegionalNationalEuropean

Process/European

Create has signed a joint protocol agreement with its European partners concerning the future use and promotion of the diversity model (DM).

Practice/City

The DP has engaged the Probation Service, the Police and the Local Council in positive action training (PAT). This good practice will become further embedded in future recruitment and selection practices.

Practice/Regional

Working with partners in the West Midlands, Scotland and London, positive action training (PAT) will become a recognised model of good practice.

Move the mouse over the scatter plots to see more information or view all information without using the mouse.

Final report

Download final report >> (1.2 MB)

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Connections

Main outputs

Website
Create website >>The partnership has created a web site drawing together materials from the partnership, together with many related useful links and resources.


Printable document
Diversity and Practice: from rhetoric to reality >>A final report of all activity undertaken by CREATE, including the Transnational work.


Activities and products

Activity
Beneficiary Empowerment >> The aims of this project have been to: Increase resources and responsibilities of the Positive Action Trainee Forum.


Activity
Development of Intermediary Services >> The aims of this project have been to: Develop IAG services for BMEs through partnership and internal referral for qualified staff.Expand/collapse Products (1)


Activity
Diversity Management for Employers >> A new web-based interactive model of diversity management for employers is under development to: Develope a model of diversity management for employers.Expand/collapse Products (2)


ActivityEntente Diversity is a transnational partnership
Entente Diversity >> Companies have a major role to play in the prevention of racial discrimination in the workplace and in the access to work.Expand/collapse Products (1)


Activity
New Developments for CREATE Positive Action Training >> The aims of this project have been to: Work with PATH West Midlands to test new resources for diversity management and positive action.Expand/collapse Products (3)


Activity
Research >> The DP has been engaged in a variety of research activities: The DP has been developing a number of case studies of employers and beneficiaries.Expand/collapse Products (1)


Printable document
Create Newsletters >> Create produced newsletters to circulate to partners and interested parties after significant outcomes in the project (launch event, completion of action two etc).