Inclusion Through Media (ITM) has worked with 576 people from disadvantaged areas of the UK between September 2004 and December 2007. The project produced over 70 films and videos as well as print, digital media and research products; involving ten delivery partners and an investment of over £6.5 million.
The ITM project has enabled Hi8us and its partners to refine and extend their practice. Individualised investments in participants’ lives and a broad range of progression routes were trialled. The most noteworthy outcome was the sense of ‘self-efficacy’ – a belief in one’s ability to achieve – that developed in many of the participants.
“In the office, I used to use slang and road talk and now I think of it as a workplace… it puts pressure on you, and you learn whether you will cope or crumble”. Participant, UK Sound TV.
“It opened the door to many opportunities for me… It equipped me with confidence and provided countless opportunities.” Asia Alfasi. StripSearchers Project
“Being a trainee was such a good opportunity to learn from a really privileged starting point.” Paul Morris Almost Adult Project.
Overall, ITM’s participants gained important and valuable personal skills that will enable them to proceed in media projects should they choose to, but also in life itself. These skills are transferable and contribute significantly to helping participants improve their potential, including becoming more job ready.
ITM has demonstrated that media has the power to attract and engage hard-to-reach groups and that the process of collaborating in media work can build attributes like confidence, teamworking, good communication, negotiation, patience, trust and self-efficacy. These skills are vital to any individual competing in the job market, and to society as a whole.