ESF-Works

The Last Mile: Birmingham Interaction

Description

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Background

Birmingham Interaction (Birmingham City Council) was a partner in the iCi DP under Equal Round One. Under iCi, Birmingham Interaction supported the design and development of web sites aimed at growing the creative industries:

  • BIG Marketplace, Birmingham Industry and Genius Marketplace, providing business opportunities for creative and non-creative industries
  • the e-creative information portal
  • Creative Channel Network, offering artists an opportunity to exhibit their work in public spaces
  • Birminghamusic.com, a distribution channel for all music genres, incorporating digital radio stations, a showcase for local talent and industry knowledge.

Aim

The aim of Birmingham Interaction is to build the infrastructure to support the creative industries, enabling talent to get to jobs, and increasing procurement opportunities through virtual information, support for intermediary organisations and new distribution platforms.

Target groups

Each project has specific target communities, but overall the target groups are all those with creative talent in the diverse communities that comprise the rich variety of populations within the environs of Birmingham, especially those currently underrepresented in the creative and media industries.

Round

2

Round 1 to Round 2

Birmingham City Council was a key partner in the Round One 'ici' (Inclusion in the Creative Industries) partnership.

End-dates

Action 2: 31 March 2008
Action 3: 31 March 2008

Equal theme

Facilitating access

Beneficiaries

BME groups, Other, Unemployed
Total beneficiaries: The Last Mile Birmingham programme has provided support to more than 400 individual artists and creative businesses.

Achievements

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The Last Mile: Birmingham Interaction programme has provided support to more than 400 individual artists and creative businesses, with the aim to grow and sustain Birmingham's creative business community. The beneficiaries of Last Mile: Birmingham Interaction gained many things from the programme of professional development and support. Here are some beneficiary testimony statements:

‘The last 12 months has been pretty amazing, everyone on the programme has really helped, you don’t feel as though you are doing it on your own.’

Amanda, Birmingham Libraries, Creative Pathway

‘The best thing about the programme was gaining the intellectual, creative and strategic support of a respected arts organisation like VIVID.’

Ranbir and Colin, VIVID, Interdisciplinary Support Programme

‘At the end of the programme I took part in a showcase of work, and was approached by a company who saw my designs and offered me a job with them.’

Kate, Jewellery Industry Innovation Centre, EQUAL Project

‘I feel as if I am living the dream. The timing was perfect for me – the course changed my life.’

Giovanni (Spoz), Book Communications, New Writer Development Programme

‘I feel confident with the new skills I have developed, and excited about developing a career as a writer.’

Kimberley, Birmingham REP Pen2Paper Programme

Is this information correct?

Connections

Main outputs

Activities and products